How a Fake News Protected Consumers From Ticket Scams

If there’s one thing good about fake news, it is probably about doing something wrong for the right reasons. I happened to be hanging out with an Irish friend discussing how someone could screw us up by selling counterfeit tickets on our blockchain ticketing platform. He started by telling us that once upon a time in Ireland, there was a huge event that was about to happen in Dublin. The government issued a warning to all citizens that buying tickets from unauthorized ticket sellers such as ticket touts (scalpers) is punishable by law. This was their last so-called best resort to counter ticket scamming activity that seemed to be growing tougher to eradicate.

Guess what? The warning worked! People actually were afraid of getting fined and went to legit ticket agents to get their guaranteed genuine tickets. The twist here is that the entire report was a piece of man-made fake news perpetrated by a ticketing company. Not bad for a publicity stunt. It’s obvious that this bogus news was meant to drive more sales for the company but if you look at the bright side of things, it did help to protect consumers from ticketing fraud.

Ticket scam is an everyday nightmare that happens across the globe. Perhaps thousands of people are scammed each day from buying fraudulent tickets and this certainly would leave a bad taste in each victim’s mouth for years to come. I remember how I was scammed by a taxi driver in China back in 2013. This sort of experience will stick in your brain forever. Although it’s a good lesson to learn to be much more careful next time, it’s a lesson not worth learning for anyone. Mankind needs to progress itself as a civilization that embodies trust and respect.

Coming back to this topic, our goal is to make counterfeit tickets a history so that one day we could tell this as a nostalgic story to our grandchildren or hopefully great-grandchildren (since most of us will be living longer due to mankind progress in medical technology). Blockchain is only scratching the surface on what it can do, just like during the birth of the Internet. More new solid use cases will emerge and we aim to make blockchain as part of ticketing like bread and peanut butter.