1Krowd Event Ticketing Platform

Our Event Ticketing Platform is Finally Live

After months of grueling and continuous hard work (12 hours per day for every day), we’re glad to make our event ticketing website available for anyone to use. It’s been our startup vision since the beginning to be compellingly different than any other ticketing players in the market and we shall continue this pursuit throughout our business venture.

Our event ticketing software is poised to empower event organizers, promoters or venues to gracefully and effectively stop the resale of their tickets. On the contrary, our software generously offers a cut in return for every ticket that is resold if reselling is allowed. We are employing a patent-pending technology via facial identification that prevents the transfer of tickets without authorization from the event owner. This technology doesn’t just work inside a mobile ticket app but also support old-fashioned paper tickets.

 

Full Features List
  • Create unlimited events.
  • Sell unlimited types of tickets – general admission, tickets by sections/rows, by categories, by days, etc.
  • We promote your events for free on 1Krowd website, our social media channels, our newsletters and more.
  • Zero fee for free events.
  • Only 3.9% flat rate for each paid ticket sold.
  • Customers pay with credit/debit card (Stripe) or PayPal.
  • We pay you before your event starts via PayPal Payout, Stripe Connect or direct bank transfer.
  • We absorb the payment fees when we distribute payments to you.
  • Use our free ticket scanner app (Android).
  • Access to ticket buyers’ details.
  • Get detailed sales reports with export option.
  • Create discount coupons for your tickets.
  • Create your company’s public profile.
  • Get customer support via email or chat.

 

station-f

We Are Featured in Station F News

Read about the interview by Station F of 1Krowd’s Founder, Melvin Wong and how we strive to make the ticketing world a better place for you and for me! Also, learn the seven important entrepreneurship skills that he discovered when he sold two of his startups during his 14-year journey of being a startup entrepreneur.

 

1Krowd - Station F Founders Program Participant 2019

 

Station F is the world’s largest startup hub, hosting over 1,000 startups from all over the globe under 30 startup programs. The newly-converted former railway depot also hosts the offices of 40 VC funds and four mentorship offices. It promotes a healthy and super-engaging startup community via two main channels – hal.stationf.com and its ultra-active Slack channel, stationf.slack.com. Workshops and events happen every week while meetings with investors are frequently held at the Share Zone.

Their core startup programs are Founders Program (which has a 6% acceptance rate) and Fighters Program. Due to Paris highly competitive and expensive housing cost, Station F decided to launch their very own apartment for startups called Flatmates. This accommodation has three building blocks and is 10 minutes away from Station F campus by bus or by bike. Walking would take you approximately 30 minutes. Their monthly rental fees are much more affordable compared to the average housing fees inside Paris thus helping startups to survive while striving for their first revenue or investment.

In spite of popular belief, the letter “F” in Station F does not stand for France. In fact, it is meant to pay tribute to the former name of the building which was called Halle Freyssinet. The entire building was acquired by a consortium led by French billionaire Xavier Niel and Deposits and Consignments Fund with the cost of EUR70 million with further renovation cost of EUR60 million.

Station F opened its doors to startup entrepreneurs in the middle of 2017.

 

Blockchain jargons simply explained

9 Jargons in Blockchain That You Wish Someone Could Explain Better

Most people find that blockchain is a complicated technical maze that they are reluctant to navigate in order to truly understand the benefits it can bring. Here we aim to unravel the true meanings of the jargons that you commonly encounter with blockchain especially in the context of ticketing. This article is meant for non-techies and we try our utmost best to use analogies to everyday things and if there are more jargons you need help with, please let us know.

 

Blockchain or Distributed Ledger System (DLT)

Let’s start with blockchain a.k.a distributed ledger system (DLT), a.k.a a gigantic Excel spreadsheet running on a worldwide network consists of computer servers or mining machines (later on that). Imagine everyone in the world is sharing a huge global spreadsheet (226.6 gigabytes in size as of the end of June 2019 for Bitcoin) and they dump all sort of data into its rows and columns. That’s the simplest way someone can imagine a piece of blockchain.

“A gigantic Excel spreadsheet running on a worldwide network consists of computer servers.”

A more accurate description is data is stored in chunks of blocks and they are chained together – hence the word “blockchain.” In a spreadsheet, data is stored from top to bottom in rows. In blockchain, data is stored side-by-side but in different blocks. You can imagine like multiple spreadsheets inside an Excel file. Another way to let our imagination loose is “shoeboxes that are chained together in one line” and you could store data in each box (like your cash, secret love letters, etc).

 

Cryptocurrency – Coin, Token

Cryptocurrency isn’t digital money like PayPal or online banking. It’s not a system that uses the Internet to transfer money or a digital representation of US dollars or Euros. It is in fact, another currency by itself just like USD. But it can only live in the digital world which is the blockchain network. So, Bitcoin is a virtual money or currency that you could also use to buy things. The most physical way to touch or feel Bitcoin is a Bitcoin debit card. There’s no such thing as Bitcoin in cash notes or physical coins (not to be confused with Bitcoin Cash, which is another type of cryptocurrency).

Cryptocurrency isn’t digital money like PayPal or online banking.

Why the name cryptocurrency? Because it uses cryptography (a form of digital encryption, just like the one you use every day to store your username and password) to securely operate this digital money on the Internet.

But what’s the difference between coin and token? Coin is a cryptocurrency that is used as money in the blockchain – to buy and sell things. Token is for you to use things – like a subway ticket to use the subway or an event ticket to watch your favorite idol. Token can also be utilized to gain access to something such as a privilege. Such as you must have 1,000 pieces of BOSS tokens to access the Good Ol’ Bosses VIP club.  You can use it to vote too. Say, you are given one voting token and to vote yes, you need to deposit your token into blockchain account A (called a digital wallet) and to say no, send the token to account B. The account that ended up with the most tokens within the time period specified wins.

The confusing part here is that a coin can also be a token. Because each token is like a piece of digital asset that could have a monetary value. The best-known token that is also a coin is Ethereum. The official name is Ether token but that name has been lost in blockchain space and people don’t really use that name anymore. You use Ethereum token to access the Ethereum blockchain network to run blockchain programs called smart contract. Which brings us to the next jargon.

 

Smart Contract

Think of a smart contract like a software program that sits inside your smartphone (iOS or Android) or your PC operating system (Windows 10 or Mac). But instead, it sits inside the blockchain and does specific functions. The functions are programmed by the smart contract programmer (just like your software or app developer) to do just about anything that you want as long as blockchain allows it just like your smartphone. You can’t ask your smartphone to float because it just doesn’t have the necessary features to do that. But if you want your app to send you a notification to your smartphone to remind you to bring an umbrella if it predicts it’s going to be rainy, you can do the same with a smart contract. Except that you don’t ask it to do such a rudimentary task because it costs money to deploy or run a smart contract in a blockchain. See item below for more explanation about gas or transaction fees.

The beauty of smart contract is that it could run by itself without any human intervention.

The word “smart contract” means an intelligent program that has been coded and agreed to do certain tasks just like in a contract between two parties. If something happens, do this or that. A simple task in a smart contract would be to send tokens or cryptocurrency from my account to your account. So, if input in the smart contract my wallet address (the “From” field) which contains the cryptocurrency and your wallet address (the “To” field) and also the amount of cryptocurrency I want to send to you, it will duly transfer my cryptocurrency to your wallet once I pressed the Send button.

The beauty of smart contract is that it could run by itself without any human intervention. Which gave rise to organizations like DAO (decentralized autonomous organization) which aims to be an autonomous company that doesn’t need a CEO or a working team to operate (well, sort of). Because most tasks are governed by the smart contract. For example, if all the wallet holders (like members of an organization) agree to vote to buy a new Ferrari for the CEO and the program states if it receives a minimum of 51 percent vote of “yes”, it will be approved. But still, we need someone to go and buy the Ferrari, which explains my “sort of” above.

The true power of smart contract can be unleashed when most of the operations are done within the smart contract and blockchain. Such as storing event data in a smart contract. This event smart contract could issue tickets called ticket tokens (similar to a blockchain token) and each ticket token contains all the details of the event (name, date, time, venue, seat number). The smart contract also controls how many ticket tokens can be or are issued, to whom it is issued, to whom it can be transferred to, has the ticket been used and more. It could even store a virtual copy of the ticket inside the blockchain permanent forever!

 

Decentralization

This is probably the most popular jargon buzzing around the blockchain fraternity and to understand this concept you have to learn about the history of blockchain. Blockchain was invented to power the world’s first cryptocurrency – Bitcoin. Bitcoin was created during the 2007/8 financial crisis where larger-than-life banks went bust. So, this guy named Satoshi Nakamoto (he’s not a real guy, by the way, just an online nickname) wanted to find a way to circumvent these untrustworthy financial institutions by running a stand-alone banking system without any banks, or intermediary. When you have no third-party who takes care of your money, you have no problem with a financial collapse.

Thus, from a centralization standpoint where banks and central banks manage our money, now we have a decentralized system where no one has a final say in what we should or should not do with our money. Then, who are making the decisions behind Bitcoin, you might wonder. Non-profit foundations like the Bitcoin Foundation takes care of matters about Bitcoin (in a way) and blockchain miners or stakeholders (here stakeholders are people who own lots of a particular cryptocurrency, not company shareholders).

Now we have a decentralized system where no one has a final say in what we should or should not do with our money.

So, most blockchain platforms are decentralized but not all, which adds to its complexity. A blockchain network is not necessarily be decentralized. Because a company (or even a person) could afford to fork a blockchain system and create their own blockchain and run it all by themselves. A good example is Hyperledger. You could run your own Hyperledger within your own organization for your own internal use. But why do you want to do that? Read on…

 

Immutability

One of the cornerstones of blockchain proliferation is in its inherent characteristic of being immutable – once data is stored inside a blockchain, it cannot be changed or erased. Imagine that I’m trying to send you $100 online and after you confirmed that you received it I erased the transaction. This could not happen in the blockchain.

If there’s a need for you to store some data permanently without any modification, blockchain should be your option.

Therefore, if there’s a need for you to store some data permanently without any modification, blockchain should be your option. Think about notarizing documents or storing digital assets on the Internet that would last forever such as unique digital ticket stubs. These are some ideas of blockchain use cases.

 

Wallet

This is NOT Apple Wallet or Google Pay. It’s like your online bank account where it has a unique number that represents a “place” that you store your money in a bank. A cryptocurrency wallet has a unique number like 3LtPiKg1qZxWqVoJENTE6jGJhMFM5tPgxp which is my actual Bitcoin wallet. By the way, blockchain wallet and cryptocurrency wallet are used interchangeably in most context. A blockchain wallet typically could store a variety of coins or tokens. You could store your blockchain tokens such as ticket tokens for events that you’re going to attend.

It’s like your online bank account where it has a unique number.

The confusion that most might have is which wallet should I use? Because there’re so many of them out there. You could have a wallet in the form of an app, desktop software, an online account on a website or even a hardware device. Software wallet is always free (for app, desktop) and you have to pay for a hardware wallet (which looks like a USB flash drive or a credit card) except for paper wallet – basically a wallet written on paper with your wallet number and access details on it such as private key, which is like your wallet password. Hardware wallet (a.k.a cold wallet like putting your coins in the freezer) is the most secure and software is less secure. One hardware wallet is depicted in the image below, called Ledger Nano S. But unless you have thousands of dollars sitting in your wallet, software wallet is good enough for most cases.

 

Blockchain hardware wallet
Photo credit: Motokoka

 

Gas or Transaction Fees

You must have heard of the word “gas” when you tried to transfer a coin or token to someone from your cryptocurrency/blockchain wallet. The term gas is used in Ethereum blockchain but it is generally known as transaction fees. Think of “gas” as the gas for your car. It is something that powers the blockchain network just like your car. Well, aren’t that servers and electricity, you might say. Yes, absolutely. But who pays for the work to manage the servers and the electricity bills? In the online world today, we tend to take for granted the websites and apps that we use for free like Google, YouTube, Facebook, Whatsapp. Behind the scenes, these tech companies are paying the bills to serve you those free online content and services.

Think of “gas” as the gas for your car. It is something that powers the blockchain network just like your car.

But in the blockchain world, there’s no single entity that manages the network or servers. People around the world chip in their PCs or servers at home or office and pays the electricity that powers them.  Are they doing it for free? Of course not! Just like the tech giants who don’t actually serve you for free, these blockchain network operators, if you will, are paid with gas fees. So, if you wish to send 1 Bitcoin to your mom’s wallet, you have to send just slightly more than 1 Bitcoin (like 1.0000000000001) and that little “1” that the end is going to be paid to the person that runs the Bitcoin server.  That little delivery cost is usually very minute like USD0.50 or less. But it can be more if want the transfer to be faster. Just like paying extra for delivery charges to Amazon to get your goods tomorrow.

 

Mining

In short, mining is a process of doing heavy computerization work to earn cryptocurrency. Just like real-life miners mining for gold. Mining in blockchain is actually the process of creating blocks inside the blockchain. Like creating lots of sheets in a global Excel file shared by everyone.

Like creating lots of sheets in a global Excel file shared by everyone.

These blocks are used to store data such as cryptocurrency transactions. Miners use special computer hardware machines to create (or mine) the blocks because it’s more efficient that way. Image below shows examples of mining machines.

 

Crypto mining machines
Photo credit: rebcenter-moscow

 

But why is mining sucking so much electricity? Because miners are competing in a winner takes all race to create the next block. The race is called Proof of Work (PoW) which to explain it would need another long article altogether. They are basically competing to solve a super difficult mathematical equation that only supercomputers can do it. Thus, they use torrent amount of energy to power these advanced computers. This is also where the term Proof of Work is derived from – you gotta prove that you are actually working in order to earn the precious cryptocurrency like Bitcoin. But the good news is this is changing and other new improved blockchains don’t need miners to compete anymore and to waste energy.

 

Fork or Forking

This is not a jargon that is important to know but I reckon you might be curious about the meaning. Forking is a way for someone to make a copy of an existing software and modifies it to call it their own. It’s like taking the DNA of a crop and genetically alter its DNA to make a super crop that produces more yield, something that people are already doing. You can very much do the same with blockchain, thanks to the open-source movement. Open-source allows people to build software that comes with its DNA blueprint (called source codes) so that we can modify its functions and behavior. You could, for instance, take the source codes of Bitcoin and create a new cryptocurrency called Buttcoin.

But you can’t modify Windows 10 or Photoshop because those software programs are not open-source which means you cannot see its DNA because Microsoft and Adobe just don’t want you to make your own copy of their precious software.

 

Send Us More Jargons to Bust

If you need better explanations for other blockchain jargons that we didn’t cover, please inform us and we will update this article and duly add them on our list.

Paper tickets are going to stay

Why Paper Tickets Will Be With Us For Many Years To Come

“To support or not to support paper, that is the question.”

Imitating the famous quotes from Hamlet is rather cliché to start an article. But that indeed was the question we asked ourselves when we launched our blockchain-based ticketing business. Having heard the horror stories of people being denied entry to events or even a flight just because their phones died, we took the effort to analyze the pros of paper tickets and why it’s something that most industries are still holding on dearly to.

 

It’s easy to use

Compared to other medium of exchange, paper is still by far the easiest to use material that we could carry around while packed with information. Cash, for example, is still widely used today, although plastic credit/debit cards or NFC payment phones are quickly becoming the norm. Some of us might use credit or debit cards every day but we always have a backup of cash somewhere in our wallet or purse.

Smartphone tickets are a sensation for online ticketing companies but do you dare to tell them to give up on paper tickets altogether? What if a young teenage girl wants to watch Ariana Grande but mommy doesn’t think she’s ready for a smartphone. How about losing your phone a day before your favorite team’s game? How about flat battery? Or cracked screen? And I’m not gonna start talking about grandpa or grandma.

 

It’s fast

If there were a gunfight between a paper ticket and a smartphone ticket, who would have won? Paper ticket! Why? Because there’s no turning on the phone, unlocking, opening the app and finding the ticket. Just take that piece of paper from your pocket and bang! Just like a paper gunslinger.

 

It’s cheap

Nothing beats the low-key and low-price of paper. Paper tickets may be getting more expensive to print these days but it’s certainly no way near the price of a plastic card let alone a smartphone. Unless ticketing companies (or worse, customers) are willing to bear the cost of replacing old-fashioned paper tickets with another medium, we will continue to use them till kingdom come.

 

It’s very portable

In fact, a paper ticket is more portable than a ticket residing inside a smartphone app. A paper ticket in its digital format (like PDF) or hardcopy can easily be transferred from one hand to another. Which also makes it a double-edged sword.

 

It works with legacy ticketing systems

Someone might try to sell you a revolutionary ticketing system that is overloaded with the latest tech gadgets and jargons. But they come with a price and a steep learning curve. Either you get your customers to bear the costs and get your new vendor to work for you on-site, or you swallow the fees and put your team through months of training. Either way, it’s gonna take some effort. Worst is, your customers may not even know how to use it. Do make sure there’s a backup that you could fall back on and make sure it’s made of paper.

 

It could prevent ticket reselling

Seriously, it can. You don’t need animated QR code or some sort of ID document at the gate to block reselling. In fact, this new ticket technology we’re using also works with smartphone ticket or animated QR code, if you wish to. But bare minimum requirement is paper.

 

Paper still offers the best low-cost interface

Don’t get me wrong. I have nothing against cutting-edge technology like facial recognition, RFID or even smartphone apps. In fact, I’m always biased towards technology. But when it comes to business implementation, we have to weigh the cost and the benefits. Paper tickets still offer the best and cheapest interface for a ticket.

 

If you’d like to learn how to block ticket reselling by using paper tickets, please contact us for a live demo. 

Photo credit: Mattia Luigi Nappi

 

Fake News Protects Against Ticket Scams

How a Fake News Protected Consumers From Ticket Scams

If there’s one thing good about fake news, it is probably about doing something wrong for the right reasons. I happened to be hanging out with an Irish friend discussing how someone could screw us up by selling counterfeit tickets on our blockchain ticketing platform. He started by telling us that once upon a time in Ireland, there was a huge event that was about to happen in Dublin. The government issued a warning to all citizens that buying tickets from unauthorized ticket sellers such as ticket touts (scalpers) is punishable by law. This was their last so-called best resort to counter ticket scamming activity that seemed to be growing tougher to eradicate.

Guess what? The warning worked! People actually were afraid of getting fined and went to legit ticket agents to get their guaranteed genuine tickets. The twist here is that the entire report was a piece of man-made fake news perpetrated by a ticketing company. Not bad for a publicity stunt. It’s obvious that this bogus news was meant to drive more sales for the company but if you look at the bright side of things, it did help to protect consumers from ticketing fraud.

Ticket scam is an everyday nightmare that happens across the globe. Perhaps thousands of people are scammed each day from buying fraudulent tickets and this certainly would leave a bad taste in each victim’s mouth for years to come. I remember how I was scammed by a taxi driver in China back in 2013. This sort of experience will stick in your brain forever. Although it’s a good lesson to learn to be much more careful next time, it’s a lesson not worth learning for anyone. Mankind needs to progress itself as a civilization that embodies trust and respect.

Coming back to this topic, our goal is to make counterfeit tickets a history so that one day we could tell this as a nostalgic story to our grandchildren or hopefully great-grandchildren (since most of us will be living longer due to mankind progress in medical technology). Blockchain is only scratching the surface on what it can do, just like during the birth of the Internet. More new solid use cases will emerge and we aim to make blockchain as part of ticketing like bread and peanut butter.

Ticket scam victim

3 Common Ticketing Scams That Can Be Blocked By Blockchain

Let’s imagine this scenario. You bought a few tickets from StubHub, Viagogo or maybe Craiglist. And after weeks of sleepless anticipation, the day has finally come and you go to the event and realized at the gate that your ticket is a fake. Oh my God! You’ve been scammed. To add salt into the wound, you’re going to miss the event. But wait, you could still get a replacement ticket from StubHub’s office at the venue but sadly there aren’t any available. Gee, talking about bad luck. How could this happen to a good person like you? This article aims to debunk the fraudulent tactics employed by ticket scammers and investigate how blockchain tickets could prevent them.

 

Ticket Scam #1: Design a Counterfeit Ticket – The Photoshop Way

The cheapest way to commit ticket scam is to make our own fraudulent ticket because you don’t have to buy a real ticket. There’s always a Photoshop installed somewhere in someone’s PC. So, we can download a ticket image online and start showing off our graphic designing magic trick. Walla! Here’s the new ticket below.

How to forge a fake ticket

Or, if we’re too lazy, we can just visit faketicketgenerator.com and design our own counterfeit in less than 1 minute. But I wonder who would fall for this trick.

To stop this sort of ticket fraud, we could issue a blockchain version of a ticket called ticket token and store it inside the blockchain itself. Each of this digital ticket token contains the event data (event info, seat allocation, etc) and for every actual ticket that is issued, there’s a digitized representation of it in the blockchain. This ticket token shall be saved inside a blockchain wallet (think of it like an online account) and the wallet information (shown as QR codes) is printed on the physical ticket which can be a paper ticket, PDF or in a smartphone app.

To verify if each ticket is authentic, someone just needs to scan one the QR codes on the ticket to connect to the blockchain to access the ticket token data.

 

Ticket Scam #2: Make Duplicate Copies – The Xerox Way

The problem with digital content is it is too easy to make copies. So, we could just buy one real ticket in a PDF format and make a thousand copies and sell it a thousand times. Whichever victim that walked into the event venue first gets the ticket and the other 999 will be shown the no-entry sign because the ticket they purchased has been used. This is probably the most common ticketing scam happening on this planet right now, thanks to the cheaper print-at-home alternative offered by primary ticketing websites.

Now with blockchain, we could verify the ownership of the ticket by establishing who owns the digital wallet containing the digital ticket token. Furthermore, we could check if the ticket has been used by accessing the ticket token data via a block explorer – typically a website that shows all transaction details happening inside a blockchain platform.

 

Ticket Scam #3: Change The Seat Location From Back Row to Front Row – The Freeloader Way

This is a relatively new trick that sophisticated ticket fraudsters are using to bait their less sophisticated ticket buyers.  This scam is usually orchestrated outside the event ground. They advertise their front row tickets with almost “too good to be true” price. The twist in this trickery plot is that the ticket would actually work at the gate. It could be scanned! The more educated ticket buyers might only pay the reseller after they are inside the gate, handing over the money through the fence. But once they reached their seats, they’d meet others seating there with both parties showing the same seat numbers. The latecomer has just been scammed with altered seat locations. It’s pretty easy to alter a ticket these days since most are in PDF format.

Again, blockchain comes to the rescue! Blockchain-powered tickets contain digital wallet information that allows anyone to scan and verify all the details about the particular ticket including the seat location via the ticket token. Best of all, the scammer cannot alter the wallet data as this would leave an unerasable trace on the ticket.

Blockchain is not a magic pill. But it could make a dramatic difference in event-goers lives every day.

 

If you’d like to view a demo on how blockchain can prevent ticketing fraud, please contact us.

Photo credit: George Huntoon 

 

 

 

 

 

FAQ About Blockchain Tickets

20 Questions Ticketing Companies Should Ask When Considering Blockchain

Here are some frequently asked questions that event organizers, promoters or ticketing companies should ask their vendors when they are considering to adopt blockchain-based tickets.

 

  1. Could you explain what is blockchain in layman’s term?
  2. What’s the advantage of using blockchain with tickets?
  3. Do we need to buy any cryptocurrency for this blockchain ticketing system?
  4. Do our customers need to pay using cryptocurrency to buy blockchain tickets?
  5. What if my team doesn’t understand blockchain? How steep is the learning curve?
  6. Do my ticket buyers need to understand how to use blockchain tickets? Is it very different than conventional tickets?
  7. Must I throw away my current ticketing system and buy a new blockchain system?
  8. What about the ticket printout? Do we need to add any extra info on the ticket?
  9. What blockchain technology do you use? I heard there are a lot, so why you pick this one?
  10. What is a smart contract? And how do we use it with our tickets?
  11. How do we integrate this with our current box office ticketing system?
  12. Will it be slow to use a ticket on the blockchain? I heard blockchain is slow.
  13. I heard blockchain could help prevent ticket fraud? But how?
  14. Could your blockchain ticketing system stop people from reselling our tickets? If so, how?
  15. Could your blockchain ticketing system still support paper tickets?
  16. Do we need to hire a programmer to maintain our blockchain system? We don’t have budget for this.
  17. Could you show us a live demo of a blockchain ticketing system? We’re most eager to witness this revolutionary technology in action.
  18. How long does it take to start issuing blockchain tickets and start using them in our events? What is the lead time you need?
  19. Do you provide an on-site support team for your blockchain ticketing system? What if things so wrong?
  20. Last but not least, how much does it cost?

 

If you’d like to get detailed answers to all the FAQs above, please kindly contact us.

Blockchain Supports Paper Tickets

How Ticketing Companies Can Embrace Blockchain Tickets Without New Hardware or Software

Time and time again, blockchain is getting into the headlines with industries that it is penetrating and ticketing is one of those promising ones. However, the complexity of blockchain often makes us cringe let alone embracing it with the potential of jeopardizing somebody’s career. Here are some points to note when you’re keen to embrace this revolutionary technology in your daily ticketing business.

 

Blockchain is not cryptocurrency

Blockchain is not cryptocurrency

At the first onset, people tend to view blockchain and cryptocurrency as one and believe they are inseparable.  The fact is blockchain is only the underlining technology that empowers cryptocurrency like Bitcoin. Without blockchain, Bitcoin is basically impossible to work. However, the opposite is not true. Cryptocurrency does not fuel the blockchain technology. Think of blockchain as the Internet to power online banking websites. Without the Internet, online banking doesn’t work, but the Internet can still be used by millions of other websites and apps, same as blockchain.

 

Blockchain ticketing does not need Bitcoin

Blockchain does not need Bitcoin

Blockchain in ticketing does not necessarily need you to accept Bitcoin or Litecoin to let people pay for tickets. You don’t even need to issue your own cryptocurrency (also known as altcoin). You only need to accept cash or online payments for people to pay for your tickets. Period! But, it’s good if you could allow people to pay using Bitcoin, but then that might not reach that far end of the cryptocurrency usage spectrum yet as some people still wish to keep their Bitcoin as an investment, not as a currency. What if the price doubles tomorrow? So most prefer to keep their hands wrap around their precious cryptocurrencies instead of using it to buy a pizza.

 

Blockchain can be an extension of your ticketing system

Blockchain can be an extension of your ticketing system

Once you’re sold that blockchain is the future and you wish to embrace it, the next question is, how? How on earth do I get blockchain to work on my existing software? Must I buy new hardware or software to install? Well, not necessarily. Think of blockchain as a new online payment gateway that you need to integrate into your existing ticketing software via an API (Application Programming Interface) or SDK (Software Development Kit). Must I know all about the technical details on how blockchain works? Nope, you only need to know how to use blockchain like how to send and receive Bitcoin. But in this case, you send and receive ticket token – the digital version of a ticket residing inside the blockchain.

 

Blockchain can also come in a stand-alone ticketing system

Blockchain can also be a stand-alone system

If you currently don’t have a ticketing software, you could also embrace blockchain ticketing by partnering with software companies that are able to develop a blockchain-based ticketing system for you. Or you could work with those who already have a white-label version or a platform. You just need to plug and play (sort of).

 

Blockchain doesn’t only stay inside blockchain

Blockchain doesn't stay only inside blockchain

Some of us might think blockchain is another alien tech world with its own network and server, own programming language and even own Martian race to run it (famously known as miners). Not really. Blockchain would be useless if it must require us to buy new software or hardware just to use it. Blockchain today can be integrated into our current IT infrastructure. We only need to build a user-friendly user interface on our websites or apps. One popular interface is called the web3.js Javascript library.

 

Blockchain doesn’t have to be complicated to use

Blockchain doesn't have to be complicated

We do agree that blockchain can be quite complicated to use especially for non-techies. If you just take a glance at Etherscan website, you’ll only see jargons and numbers. It looks almost like a stock trading website (I’m assuming most of us don’t trade stocks). Thus, we’re constantly striving to make blockchain to be more layman for everybody. For instance, our new blockchain block explorer shall be a lot more intuitive and user-friendly to use than Etherscan and focuses only on reading tickets. Wait, you might ask, what is a block explorer? A block explorer is a website that lets you view the content or data inside a blockchain. It’s like an online banking website to view your banking transactions but for this, it allows you to view everyone’s transaction but anonymously. For instance, if I wish to send one Bitcoin to my friend named Pedro, I want to check if he received it. So, all I need to do is check my Bitcoin wallet (like my bank account number) and see if there’s a successful transaction indicating that my Bitcoin has arrived in Pedro’s Bitcoin wallet. Same goes to ticket token. You could check if you have successfully sent a ticket token to a friend. You could also check to see if a ticket is real or fake. Which leads to the next point.

 

Blockchain could also embrace old-fashioned paper tickets

Blockchain supports paper tickets

You don’t need a smartphone app to support blockchain tickets. Again, you can if you want to. But not necessarily. It’s like you don’t need online banking just to do banking. You can walk into a branch too! So, with that, blockchain can support legacy ticketing systems that only issue paper or PDF tickets. All we must do is ensure there’s a blockchain wallet (again like your bank account number) printed on the paper ticket to store or access the ticket tokens. But what about counterfeits? Well, that’s where the power of blockchain comes in handy. Someone could counterfeit a piece of paper but the ticket token inside the blockchain cannot be faked or forged. Otherwise, people would have created fake Bitcoins! Thus, each paper ticket can be authenticated by checking its ticket token which contains the event info, seat allocation and more.

 

Will blockchain change the ticketing world?

Will blockchain change the world?

We truly believe blockchain could dramatically change the landscape in the ticketing world and it’s a matter of time for some companies to take that “leap of faith” forward to give blockchain a chance. For the faint of heart, one advice is to take it one event at a time.

 

If you’d like to learn more about how to power your tickets with blockchain, please kindly contact us for a free demo.

Photo credit: Bev Sykes, Nez, Unsplash, Pixabay